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MCM's Tina Lutz and Katie Chung on rebranding and heritage: the Korean- German fashion brand known for its logo-printed backpacks is undergoing a revamp aimed at young 'digital nomads' – interview | South
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![MCM's Tina Lutz and Katie Chung on rebranding and heritage: the Korean- German fashion brand known for its logo-printed backpacks is undergoing a revamp aimed at young 'digital nomads' – interview | South MCM's Tina Lutz and Katie Chung on rebranding and heritage: the Korean- German fashion brand known for its logo-printed backpacks is undergoing a revamp aimed at young 'digital nomads' – interview | South](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/06/23/5faa7049-802b-4ceb-9d46-b721eeda32da_ecb7cb17.jpg)
MCM's Tina Lutz and Katie Chung on rebranding and heritage: the Korean- German fashion brand known for its logo-printed backpacks is undergoing a revamp aimed at young 'digital nomads' – interview | South
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